Ambire (formerly known as AdEx) or ADX is an Ethereum-based cryptocurrency. It is a native token of the AdEx platform that was launched in 2016. AdEx stands for "Advertising Exchange". The platform is aimed at solving the known ad market issues via the implementation of blockchain technology. The ADX token is used to place ads on the platform. In the future, the token is going to move to the NEO blockchain.
In the summer of 2017, after the successful ICO, ADX tokens appeared on the exchanges. Currently, the coin is available on over 10 trading platforms, including Huobi Global, Huobi Korea, Binance, Bittrex, HitBTC, Upbit, IDEX, VCC Exchange, and others.
The Ambire Platform Highlights
Ambire is a decentralized platform that connects advertisers and publishers directly, letting them decide on prices and conditions of cooperation without the participation of the third party. The companies will be able to track original analytic data.
Moreover, the users are allowed to adjust the ads they prefer to see making the targeting system more accurate and appropriate both for sellers and consumers. Advertisers will be able to receive such user data as shopping habits and sympathy for certain brands.
Additionally, in order to maintain privacy, the platform users will be able to regulate the flow of the data collected by third parties. Some consider that AdEx even has the potential to replace the existing advertising platforms although we are sure that rivals won't give up and the diversity will win in this battle.
Another notable problem that AdEx is going to address is the misuse of the user data. We all know that lately there were lots of incidents (some were scandalous) when the companies that collect user data illegally sell it. In some cases, these data get stolen. AdEx has tools to let users control their data and prevent unwanted use of it by any parties including perfect strangers. Another solution supported by AdEx is sharing the anonymized data.
There is a key difference between AdEx and its most popular rival — the Brave platform. Unlike Brave, AdEx is not limited to the use of only one browser. This platform is compatible with all known browsers and this fact can be considered as the main selling point of this platform in terms of comparison to the Brave ecosystem.
The ADX Token
During the ICO held in June 2017, the ADX token raised around $12 million in the course of only 8 hours. That was a time of huge public and business interest in the cryptocurrency sphere. The ICO token price was set at $0.2399. The highest point (if we speak of price) was an early January of 2018 — as you might know, that's not a special ADX case as many other cryptocurrencies had reached their ATH those days. In 2019 and 2020 the coin was mostly on a downtrend which was not necessarily a sign that the project is doomed. Rather it is more natural pricing — free of the influence of the overblown public euphoria over the cryptocurrencies that took place at the end of 2017 — the beginning of 2018. The ICO success was also a result of the extremely fast growth of the crypto market of the second half of 2017 to some extent (although we shouldn't underestimate the effort put into this success by the AdEx team, as well). In August of 2020, the coin finally started to grow.
Past Performance
When the token first hit the market it was traded for around $0.2 per 1 ADX. Those days, the coin was available on HitBTC. Since the middle of July when the initial hype began to calm down, the price decreased to roughly $0.12.
Nevertheless, in August it surpassed the mark of $1 for the first time. Throughout the fall of 2017, the price was struggling to preserve the level of $1 per ADX token. In October the token was listed on a huge Korean exchange Upbit but it didn't help the price that much. Only in November when ADX was listed on Binance, its price began to grow above the support level of $1. It coincided with the dramatic growth of the entire cryptocurrency market so it's hard to tell if listing on Binance played a crucial role.
In early January of 2018, the price of ADX reached its all-time high (it was trading at approximately $3.5). Since the second half of January, the price slowly began to meltdown. Even the fact that the coin got listed on such a big exchange as Huobi on January 17 didn't change the downward trend. By early February, the price got lower $1 although it kept flip-flopping around that mark for a month and ultimately dropped below the $1 level only by March 10.
During 2018 (most part of that year is often referred to as "crypto winter") the price was traveling from $1 to $0.1 and back. Mostly at that period, ADX was traded for around half of the US dollar. At the beginning of the true winter (the calendar one), the price of the AdEx token decreased even harder than before and reached a $0.09 level. Throughout the winter the price was fluctuating. Most of the time it was slightly above $0.1 but at times it dropped below. In March of 2019, the ADX price began to climb up reaching the level of $0.15 at some points. In April the positive trend continued with new heights at $0.18. In the following months, the price wasn't growing. It rather was hovering around the levels of March and April. By the end of summer, the negative tendencies had overtaken the ADX market and the price has dropped below $0.1 again.
Beginning with the summer of 2020, the AdEx token started to gain value quicker. Its price exceeded $1.5 in April, however, in July it hit the bottom at $0.33. Until now (February 4, 2022) the price has been volatile fluctuating between 30 cents and 1 dollar per token.
Price Prediction
Despite the fact that throughout the time ADX price survived a series of falls, the summer of 2020 saw a real revival. Since July of 2020, the price has been rising.
The AdEx devs have created a decent platform dealing with the ads market and the topic becomes more popular these days. Investors had a good chance to buy ADX now when the price is relatively low. There are chances that it will drive the ADX market and in the future we will observe a stronger positive trend. The lockdown-based economy downfall made cryptocurrencies more attractive for the different kinds of professional and enthusiast investors. It already brought ADX and other coins to the next level. So our prediction is $0.6 per 1 ADX at worst by the end of 2022. The price will be at this level with the 70% probability.
It is likely that the AdEx token is a long-term investment and the rise of its price in 2022 won't be just an episode before the next meltdown. Technical analysis (depending on methods) shows that in December of 2023 the ADX price can reach at least $0.9. The most optimistic forecasts name even the price of around $1.09 but basically, the algorithms predict that the price will rather be closer to $1 - $1.04.
There is not much info about the upcoming cryptocurrency-related events scheduled for 2023. However, we believe that due to a persistent growth of the crypto market and the increasing trust in blockchain from huge institutions, Ambire might keep on going up. The only factor that can threaten the AdEx token's price is the high competition. We believe that by the end of 2024 the price will hit $1.5 or so.
Considering the fact that little by little blockchain and cryptocurrencies become a fact of many people's reality, 2025 can be the time of greater support for cryptocurrencies and DLT-based projects due to the presence of actual use cases and the ADX price may cross the $2 mark. By some estimates, in 2030 a huge part of Millenials will become crypto holders. In 2024 there is a scheduled Bitcoin mining reward halving. All these factors combined can drive the price of ADX up. By that time it can turn into a veteran project with a huge road behind its back, established partnerships, and a strong team. By 2031, the ADX price will reach approximately from $11 to $14.