Basic Attention Token (BAT) logo

Basic Attention Token (BAT)

By Cryptogeek | 28 Aug

Basic Attention Token (or BAT) is an utility token and ad exchange tool associated with the Brave browser. BAT is an open-source decentralized project as it's based on the Ethereum blockchain.

The very concept of BAT is aimed at changing relations between users, advertisers, and publishers creating a separate ad space where ads can be easily switched off by users. If users opt to watch ads they get rewards from advertisers in BAT tokens. Users can donate BAT tokens to content creators or use it on the platform.

Users choose between the lack of ads and selling their attention while watching personalized ads, advertisers get more accurate statistics and high performance, publishers get secured from fraud. All the data collected from users is stored locally on their devices.

BAT has a market cap over $400m. The token has already paved its way to the top 30 biggest cryptocurrencies. Vice, Vimeo, Guardian, DuckDuckGo, WashingtonPost, SourceForge, CoinMarketCap, LA Times, and many others are among BAT publishers.

BAT tokens can be stored in wallets that support ERC-20 tokens or in the Brave wallet, which was created specifically for BAT. It's integrated into the Brave browser.

Country:
USA
Launched:
2017
Twitter:
@AttentionToken
Symbol:
BAT

Leave a review

Please choose your rating.
Nicholas Romanek
16 October, 4:14 PM

My daily desktop browser. Make beer money by watching and interacting with ads. The mobile brave browser is the best mobile browser out there. Bidirectional wallet was recently integrated, I just withdrew about 20 bat back into my bank. Took about 48 hours.

Nightshade nano-node.space
14 October, 2:07 PM

I think that this is one of the few crypto “coins” that will still have value and be relevant when we look back in three years.

There’s a solid use-case, and the value is in the execution, which was done well via the Brave browser project.

Highly recommend giving it a try!

Duncan
6 September, 6:54 PM

BAT has a great perspective. I think. The tech team of the project is trying to provide fully developing. That’s a big challenge taking into the account the high level of the competition on the market. But I like how the prospect of Brave browser looks like and I’m going to support it.

Sidney
6 September, 6:06 PM

This project got some interesting points. There is not only the token, but the browser as well. It’s quite a good one. I assume it is even faster than Chrome or Mozila. I like the way they’r developing. I am eager to see smth new from them.

Rich
28 August, 1:12 PM

It took me around one month to collect around $15 worth of BAT without even watching any ads (I just let the ad notifications but didn't open any of them throughout the time). Now guess what's my opinion on this product? I'm excited to see the further development of Basic Attention Token. In my opinion, this project has powerful potential.