How To Write Quality White Paper For Your Company?
- Choose Your Topic and Mood
- Create an Outline Beforehand
- Focus on Value in Your Whitepaper
- Write Your First Draft – Then Write Another One
- Edit and Proofread Before Publishing
- Explore Different Topics
- Final Thoughts
Writing high-quality content for your company will always be complicated, especially if you are planning to show this content both inside your company and post it online for your target audience to read. Luckily, there are certain approaches you can take to create good content like whitepapers. Here’s how to write a quality whitepaper for your company.
#1 Choose Your Topic and Mood
First and foremost, you need to choose the right topic for your whitepaper and set the mood. You will first need to determine your audience to understand what kind of topic will interest them and how you can make the whitepaper more informative. For example, you might want to write an article like How to Make Money Out of Cryptocurrency Market Failing and then write a separate whitepaper to use within the article, so the topic will have to be appropriate.
In addition to that, you need to set the mood before you actually start writing your whitepaper. Setting the right mood will help you get ready mentally as well as choose the right direction for your paper. Whitepapers need to be descriptive and professional – otherwise, they will not serve their main purpose which is to deliver information systematically. It’s not just a funny blog post you are writing – it’s a serious whitepaper with research and data backing up your claims.
#2 Create an Outline Beforehand
Once you choose a topic for your whitepaper and set the mood, you will need to create an outline. You can’t just start writing without any idea about where you want your paper to go, which points you want to cover, which research you will be using, and so on. An outline can help you plan all of these beforehand so that you are more confident writing the paper in a systematic and organized manner.
When creating your outline, start with the introduction and general topic you chose. Then, break up your topic into subtopics. Within those subtopics, go over every point you want to cover in your whitepaper. And then, end with the conclusion. It’s important that you go over your outline and make sure that it looks logical to you and makes sense. The points you cover need to be connected in some way and have to be relevant to the overall topic of your paper.
#3 Focus on Value in Your Whitepaper
Once you start writing your whitepaper, always try to focus on the value within it. Many writers, business owners, and all kinds of professionals forget about this when writing various kinds of content but focusing on value is probably the most important thing you should do. The only reason why your audience would be interested in reading your whitepaper is that they would get some kind of benefit or value from it which is why you should focus on this.
Of course, “value” is a very broad topic, but there are some things that everyone would agree to call valuable. For your whitepaper, you need to describe the product or service or topic you are covering in great detail. These details are exactly that – your value. Moreover, it’s good to back up your claims by research (your own or someone else’s) as this will give your points more validity and power.
#4 Write Your First Draft – Then Write Another One
So, now that you are using your outline to write your whitepaper and putting value into it, does everything end here? Not really. Your first draft is just that – your first draft. Once you’ve written it, you will need to write another one, and maybe then another one, and another one until you finally get the best version of your whitepaper.
The thing is that you can’t write a perfect whitepaper right from the start. Your first draft shouldn’t be instantly put through the editing because it’s probably not ready for publication. Instead, treat it as an exercise. Learn from the mistakes you made in it and improve it by writing the second draft. Perhaps you need some restructuring, or maybe the flow isn’t right, or maybe you need to go in a completely different direction – changes have to be made.
#5 Edit and Proofread Before Publishing
After tens of thousands of drafts (or maybe just a few of them), you will get the one that you are satisfied with. At this stage, it’s important not to make hasty decisions and just jump right in, publish it or show it in your company, and expect great results. Instead, you need to first edit and proofread your work to make sure that everything is the way it should be.
One way to go about editing and proofreading is by using special software and tools that will check your whitepaper automatically and detect any grammar, spelling, or punctuation mistakes (e.g. Grammarly). But even after that, you need to read the paper yourself and possibly find someone else to check it for you because you might not notice all the errors.
#6 Explore Different Topics
Last but not least, once your whitepaper is published or shown in your company, you shouldn’t forget to explore different topics in your future whitepapers. It’s not just about creating completely new pieces of content – you can always revisit your whitepapers and recycle or rewrite them.
For example, if you wrote an article like Application of AI in Finance and used a relevant whitepaper to accompany it, you will probably have to update the paper at the same time that you update the article. This will keep everything consistent but can also give you an opportunity to repurpose your old content.
Remember that exploring new topics in your whitepapers will help you get better at writing them. With enough practice, you will be able to master writing whitepapers even if you are just getting started now from ground zero.
All in all, writing high-quality whitepapers for your company can become easier once you get the hang of how everything is done. Use the steps outlined in this article to help you get started and develop your own whitepaper writing routine.
About the Author:
Jamie Fry - Purposeful and promising author. At this moment he is working at writing services review companies, as Pick the writer and Writing Judge and enhances his blogging skills. Confidently goes to his goal. He has a talent for writing original content. The main conviction in his life: «To be the best in the field in which you are developing». Always in search of fresh ideas.