Ultra is the name of the game publishing platform project. Ultra is going to significantly change the gaming industry using blockchain technology. The goal of the project is to decrease the influence of the market monopoly in the sphere and move the initiative to players and developers. The latter will be able to customize their projects via the functionality provided by Ultra and use the opportunities of the company's ecosystem for promotion and distribution of games. Additionally, in order to get revenue, developers can put the ads in the games with the help of Ultra.
The public is free to earn Ultra coins as a reward for taking part in beta testing of the platform, watching ads, studying the market, participation in the creation of games, etc. Another option to earn is a referral program. One Ultra account provides an opportunity to access numerous games projects including exclusive (for Ultra users only) content. Ultra may be used as a platform for the reselling of games and virtual objects. The bought games will be available for playing minutes after purchasing thanks to the Ultra technology that allows quick downloads. Early PlayStation, Steam and Xbox games can be easily ported to Ultra.
Although the project is decent, I wouldn't bet on it. It faces a fierce competition from other similar crypto projects, does not stand out with its technology and innovation, does not have a genuine community (not counting speculators and hype-chasing crowd) and the team behind the project is unproven.