The UK’s Advertising Standards Authority has banned a Coinbase TV advertisement, signalling a tougher regulatory climate and pushing crypto brands to rethink their messaging. The TV commercial starts with a leaking ceiling, which later breaks, indicating how Great Britain clings to the old traditional financial system. “Everything is just fine, everything is grand,” it says, implying that there has to be a “strategic realignment.” UK’s Approach to Crypto is Conservative, Says Coinbase CEO Following the ban, Coinbase CEO Brian Armstrong voiced strong disapproval of the UK crypto policy. He wrote on X to his 1.5 million followers that the ban has sparked “quite a reaction.” “If you can’t say it, then there must be a kernel of truth in it.” Our ad which got banned in the UK by the TV networks has sparked quite a reaction. If you can’t say it, then there must be a kernel of truth in it. Needing to update the system and improve society is not a political statement on either party in the UK (some have tried to turn it… https://t.co/VJqyYnnI2W — Brian Armstrong (@brian_armstrong) August 3, 2025 Armstrong highlighted how the traditional financial system fails many, while crypto offers a better way to improve that. “Needing to update the system and improve society is not a political statement on either party in the UK,” he wrote. “And it’s not specific to the UK.” Armstrong criticized “a very outdated view” among some UK citizens who equate crypto with gambling. He said that they have “completely missed the potential of crypto,” which is here to update and improve the financial system. “We welcome the attacks and any other attempts to censor this message, as it just helps it spread,” he noted. Some of the Banned Crypto Adverts Still Run in the UK As of January 2025, illegal crypto ads continue to appear in the United Kingdom despite the FCA’s ban on such adverts targeting UK citizens. Per the Financial Times , only 54% of the 1,702 alerts issued by the UK’s FCA have been taken down, while the rest of the banned promotions are still up and running. The @TheFCA crackdown on illegal crypto ads in the UK is falling short, with nearly half still online! #FCA #CryptoAds https://t.co/Fz2oOxZ62y — Cryptonews.com (@cryptonews) January 1, 2025 Further, the regulator hasn’t fined companies that failed to remove crypto ads violating the FCA’s rules. As reported earlier , despite these bans, insiders note the lengthy process required to build cases and issue fines. Former FCA chair Charles Randell stressed the need for stricter enforcement. He said at the time that unless a “very real and present threat of legal action” is visible to authorized crypto exchanges that issue non-compliant ads, “we’re unlikely to see any change.” The post UK Ban on Coinbase TV Ads Sparked ‘Quite a Reaction’, CEO Armstrong Says appeared first on Cryptonews .
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TL;DR XRP holds near $3, but whales sold $2.1B, leaving $2.48 as critical support. On-chain data shows $2.80 is temporary support, with heavier accumulation below $2.48. Analysts track $3.20 breakout level as XRP consolidates between $2.77 and $3.32. XRP Holds Near $3 After Retreat From July Peak Ripple’s XRP traded close to $3 at press time, gaining 5% in 24 hours. The token has dropped 9% over the past week and remains 18% below its all-time high of $3.65, reached on July 18. During the rally, trading volumes crossed $110 million at peak hours as larger buyers entered the market. The price momentum trimmed after sellers stepped in above $3.03 and triggered a short pullback on profit-takers. In the past 24 hours, XRP traded between $2.83 and $3.03. The token has entered the consolidation phase over the past week with an extended lifetime range of between $2.77 and $3.32. On-Chain Metrics Signal Critical Support Levels Data shared by analyst Ali Martinez shows that XRP’s recent market structure is supported by historical accumulation zones. 1.80 billion XRP, or 2.81% of the circulating supply, was previously acquired at roughly $2.80. This zone acts as a temporary price buffer. A firmer support level is positioned below $2.48, where 1.41 billion XRP, or 2.2% of the supply, changed hands. With lighter historical buying between these two zones, current prices remain exposed to sharper moves if selling intensifies. On-chain data shows that past accumulation behavior points to $2.80 as a temporary buffer for $XRP , but real support begins below $2.48. pic.twitter.com/7R7675Ubkz — Ali (@ali_charts) August 3, 2025 Martinez also reported that the Market Value to Realized Value (MVRV) ratio recently formed a death cross, a bearish pattern that can increase the likelihood of extended pullbacks as more holders face unrealized losses. Resistance and Support Levels in Focus Market analyst CRYPTOWZRD noted that XRP and XRP/BTC ended their daily sessions in positive territory. The subsequent resistance limits lie at around $3.30 and $3.65. A breakout above $3.65 would establish a new high. Key daily support is at $2.80, with intraday support at 2.83. XRP Daily Technical Outlook: $XRP closed strongly bullish as XRPBTC recovered quickly. However, one more healthy bullish Daily candle in XRPBTC is necessary to call a complete reversal and push towards $3.6500. I’ll track its intraday chart for the next healthy trade pic.twitter.com/Et2M5DVWWT — CRYPTOWZRD (@cryptoWZRD_) August 4, 2025 Short-term trading setups hinge on the $3.20 level. A confirmed break above it could drive the price action toward $3.23. Failure to hold that threshold may result in sideways consolidation near the lower support zones. In a post on X, analyst CW added that XRP is currently liquidating short positions after clearing highly leveraged longs. CW noted that a move to $3.06 could trigger a wave of short liquidations, which may increase short-term volatility. Whale Selling Increases Market Pressure Large XRP holders have shifted strategy since the July peak. Whales sold more than 700 million XRP worth over $2.1 billion within a single day. These disposals add to immediate selling pressure and can influence smaller market participants to exit positions. XRP’s movements come amid rising altcoin activity while global markets navigate persistent inflation and cautious central bank policies. The post Ripple’s XRP Climbs 5%, But On-Chain Data Flags Further Risks Ahead appeared first on CryptoPotato .
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Cardano’s core development team, Input Output Global (IOG), has secured the green light from the community to receive 96 million ADA, worth approximately $71 million, to support a year-long series of upgrades. Key Takeaways: Cardano’s community approved 96M ADA in milestone-based funding for core development. Oversight will include monthly reports, smart contracts, and governance by Intersect. Planned upgrades aim to boost scalability, reduce costs, and improve developer tools. The proposal passed with a 74% approval rate , garnering 200 votes in favor, six against, and seven abstentions. The vote marks the first time the Cardano community has directly approved treasury funding for core development. Cardano Ties 96M ADA Funding to Milestone Delivery The funding, which will be released in stages, is tied to delivery milestones overseen by Intersect, a member-based governance body for the Cardano ecosystem. IOG will be required to submit monthly progress reports, detailed timesheets, and quarterly budget breakdowns. Smart contracts and a dedicated committee will provide additional layers of oversight to ensure accountability. Among the planned upgrades are enhancements to Hydra, Cardano’s scalability protocol designed for high-speed, low-cost transactions. Project Acropolis, another major initiative, aims to redesign the Cardano node to make it more modular and developer-friendly, key to attracting and onboarding new core contributors. IOG also plans to implement performance improvements to reduce RAM usage and operating costs for stake pool operators, while laying the groundwork for more advanced smart contract capabilities and seamless interoperability with other chains. Currently, Cardano processes blocks in an average of 20 seconds, with a transaction cost of around 0.34 ADA, according to blockchain analytics firm Messari. The proposed upgrades are expected to make the network more competitive and cost-efficient. While the proposal ultimately passed, it did draw scrutiny from several community members. Today, the @IntersectMBO Board of Directors has to resolve a difficult situation. If you are a DRep engaged in the Budget Reconciliation Process, you already know that members of the Intersect Technical Steering Committee (TSC) have put forth a proposal outlining their vision… — Adam Rusch (@AdamRusch) April 28, 2025 Concerns centered around the size of the funding request, a perceived lack of transparency regarding how resources would be allocated, and whether breaking the proposal into smaller, separately voted sections would have been more appropriate. A competing proposal from Cardano’s Technical Steering Committee was submitted but not endorsed by Intersect. Intersect board member Adam Rusch emphasized that it was up to the community to choose the direction forward. Cardano, Solana, Ethereum Lead 2025 Blockchain Upgrade Wave Cardano joins other major blockchain networks rolling out upgrades this year. Solana recently increased its block capacity by 20% to 60 million compute units. Ethereum, meanwhile, raised its gas limit to nearly 45 million and implemented the Pectra hard fork in May, with further upgrades planned for 2025. Last month, Cardano founder Charles Hoskinson said an audit of Input Output Global’s (IOG) ADA holdings is nearly ready for public release , with plans to livestream the full report once finalized. The audit follows a wave of accusations leveled earlier this year, including claims that Hoskinson misappropriated $600 million in ADA through manipulation of the Cardano ledger. One allegation, made by NFT artist Masato Alexander, accused Hoskinson of using a “genesis key” to seize control of $619 million during Cardano’s 2021 Allegra hard fork. Hoskinson has denied the allegations. The post Cardano Development Team Secures Approval for 96M ADA to Advance Network Upgrades appeared first on Cryptonews .
Ethena’s USDe expanded by 75% as growth turned nearly vertical in July. The stablecoin surpassed SkyProtocol’s USDS to become the third-largest stablecoin by supply. Ethena’s USDe expanded its supply rapidly, leaving the months of supply crunch behind. For the past month, USDe grew by 75%, for a total market cap of $9.69B. The USDe supply expanded rapidly in November 2024, leading up to the December peak market. The current expansion may suggest additional months of crypto rallies, based on more reliable sentiment and liquidity. The supply of USDe increased to a new record as Ethena’s model is the strongest during ETH rallies. | Source: DeFi Llama The chief reason for the new minting is the directed move of ETH, rising above $3,800 in the past month. With that scenario, Ethena’s earnings model works better, allowing the platform to support a larger USDe supply. For most of 2025, Ethena kept its USDe supply at a conservative baseline, while ETH dipped under $2,000. The month of favorable conditions led to immediate minting, adding over 4B tokens to the total supply. Almost all other stablecoins expanded in the past weeks, with the total supply adding another $1.96B for the past seven days. USDe is now ahead of previously highly active stablecoins like Binance’s FDUSD. The token also supports several pairs on Curve Finance, trading against USDC, as well as niche stabelcoins FraxUSD and mkUSD. USDe takes over both centralized and decentralized markets One of the chief boosts for USDe comes from Bybit, which now carries over 30% of the token’s trading. Another 20% of the token’s activity is based on Uniswap V3 pairs. Part of the growth of USDe is its improved reputation, which has allowed the asset to become a part of multiple ecosystems. USDe is one of the few synthetic stablecoins to establish a supply close to 10B and shift to both DeFi and general trading. The main attractor for USDe is its staking capability, as sUSDe currently trades at a premium. Over the past year, the premium expanded, from $1.08 to $1.19, with constant growth. However, unstaking sUSDe depends on market conditions, with waiting time expanding if too many traders demand their assets. The supply of sUSDe has also grown to over 5.22B, suggesting currently USDe has around $4B in free supply for other operations. ENA trades near three-month highs Ethena’s native token ENA traded close to its three-month highs at $0.60. The token peaked at $0.68 at the end of July, reflecting the overall market activity. ENA expanded on expectations of an ‘Ethena summer’, showing increased trust in DeFi during the 2025 bull market. The project has also shown it is capable of deflating in a controllable manner during market corrections, without causing outsized contagion. Currently, USDe is in demand for its average APY of 8.85%, which would be possible only during favorable conditions for ETH. The general ETH bullishness is the main factor behind Ethena’s success. In early July, the APY was lower at 3.51%, as the ETH rally was still in its early stages. USDe is still only backed by Ethena’s market conditions, and may be open to liquidations. In this scenario, Ethena will have to reduce the supply again. Cryptopolitan Academy: Tired of market swings? Learn how DeFi can help you build steady passive income. Register Now
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Shiba Inu’s price is showing signs of life, with whales scooping up 400B SHIB and token burns slashing market supply. Pepeto’s presale is charging ahead, driven by utility features, staking rewards, and strong community enthusiasm. Shiba Inu’s whale moves and price action are amplifying interest in Pepeto’s presale as investors track both coins closely. Shiba Inu is far from its $1 dream, but it remains a crypto market favorite. Its price swings often ripple across the meme coin space. Enter Pepeto, a fresh contender stirring up presale buzz and capturing attention. Its early traction raises a big question: could Pepeto’s presale skyrocket if Shiba Inu hits $1? Shiba Inu Price Action and Whale Power Shiba Inu dipped 1.79% today, hovering near $0.000012. Analyst Joe Swanson has spotted two bullish patterns—a cup-and-handle and a double bottom—hinting at a recovery. “If SHIB holds $0.0000103 and breaks $0.0000171, it could climb to $0.0000239,” Swanson shared in a recent post. Big investors are gearing up. IntoTheBlock data shows whale netflows surged from 26 billion to 422 billion SHIB in a day, with whales snapping up nearly 400 billion tokens. Meanwhile, the SHIB burn rate soared 1,700% over the week, wiping out over 629 billion tokens. These moves tighten supply and pressure sellers. Analysts suggest sustained buying could lock in Shiba Inu’s support. If the price gains steam, Pepeto’s presale could catch a tailwind as investors seek new meme coin prospects. Pepeto Presale Gains Traction Priced at $0.000000144, Pepeto’s presale has already pulled in over $5.8 million. Its tiered pricing model spurs early investment, with rising prices per stage fueling demand. The community is buzzing, and funding is keeping pace. Pepeto’s roadmap prioritizes utility and progress. It’s set to launch PepetoSwap, a zero-fee trading platform, and a cross-chain bridge to unite meme coins across networks. Staking programs reward long-term holders, easing selling pressure during the presale. The project is already showing results. A demo of its exchange has been unveiled to the community, proving Pepeto is on track with its goals. If this momentum holds, the presale could gain even more steam. Could Pepeto Follow SHIB’s Path? If Shiba Inu rockets toward $1, meme coin fever could spike. Pepeto, blending meme appeal with real infrastructure, is poised to capture that excitement. Its low presale price means even modest investments could yield big returns if momentum builds. Pepeto’s tokenomics bolster this potential. Of its 420 trillion tokens, 30% goes to the presale, 30% to staking rewards, with clear shares for marketing, liquidity, and development. A no-trading-tax policy sweetens the deal, attracting long-term holders as the ecosystem grows. With Shiba Inu’s market pull and Pepeto’s rising community, both coins are in the spotlight. A SHIB rally toward $1 could supercharge Pepeto’s presale, shaping a major 2025 narrative. Key Takeaway Shiba Inu’s $1 goal is uncertain, but its whale buys and token burns are fueling optimism in the meme coin space. Pepeto’s $5.8M presale is riding this wave, backed by utility features and a growing community. If SHIB surges toward $1, Pepeto’s presale could see explosive demand—making it a top meme coin to watch in 2025. For more information about PEPETO, visit the links below: Website: https://pepeto.io Whitepaper: https://pepeto.io/assets/documents/whitepaper.pdf?v2=true Telegram: https://t.me/pepeto_channel Instagram: https://www.instagram.com/pepetocoin/ Twitter/X: https://x.com/Pepetocoin
Unlike meme-driven tokens with no underlying substance, Mutuum Finance (MUTM) is entering the DeFi arena with a fresh yet utility-driven protocol. It’s preparing to launch a multi-layered platform that combines overcollateralized borrowing, mtToken staking, and an interest-bearing stablecoin. With a beta release scheduled to roll out at listing and major exchange visibility expected, all signs point toward an aggressive demand wave that could push MUTM well past its initial targets, possibly even touching $1 before Bitcoin (BTC) reclaims its previous high. A new contender backed by functionality At the time of writing, Mutuum Finance (MUTM) is in Phase 6 of its ongoing presale, priced at just $0.035 per token. With 7% of this round’s allocation already acquired and over $13.85 million raised across earlier phases, investor momentum is building. This phase has a hard allocation of 170 million tokens, and once it’s fully subscribed, the price will jump by 15% to $0.040 in Phase 7. Early adopters who swapped $2,000 worth of AVAX back in Phase 1 at $0.01 are already sitting on a 3.5x gain. With listing price confirmed at $0.06, that gain will widen to 6x. But what’s truly striking is that a $0.01 buy reaching $1 equals a 100x return. As more buyers enter with the listing on the horizon, a token like MUTM—which operates in a sector poised for mainstream usage—can’t stay underpriced for long. What sets this project apart is not just the price action, but the architecture it’s about to deploy. Mutuum Finance (MUTM) is preparing to introduce its smart contract-powered borrowing and lending ecosystem. The system will function through two parallel models: Peer-to-Contract (P2C) and Peer-to-Peer (P2P). Under the P2C model, users will be able to lend popular assets such as ETH, USDT, or BTC into non-custodial pools. For instance, a user depositing $4,000 worth of ETH into the lending pool can earn an estimated 7.8% APY, which amounts to $312 annually. On the other side of the transaction, a borrower looking to unlock liquidity will be able to post ETH at a 70% loan-to-value (LTV) ratio and access up to $2,800 in stablecoins without selling their assets. This model operates seamlessly, with rates adjusting automatically based on pool usage, meaning it’s fully passive for lenders and instantly accessible for borrowers. Meanwhile, the P2P system will allow users to negotiate private loan terms directly with one another. This model is designed for those seeking custom deals or looking to collateralize riskier altcoins that may not be eligible for P2C. With this flexibility, the platform addresses a wider range of DeFi participants—from casual users to sophisticated traders—creating a flywheel of organic engagement. Price explosion likely upon beta launch and listings What’s building even more excitement is that none of these features are live yet—everything is being launched at listing. With the beta version of Mutuum Finance (MUTM)’s protocol set to drop right alongside the token’s debut on the market, the timing couldn’t be more strategic. Beta users will be among the first to test lending, borrowing, and mtToken staking—all at a time when visibility will be exploding, thanks to the listing on multiple exchanges. As word spreads and functionality goes live, it’s realistic to expect more users interacting with the platform, locking assets, and minting the soon-to-launch stablecoin. The added buzz of expected listings on major exchanges such as Binance, KuCoin, MEXC, or Coinbase will significantly expand awareness. New users entering via these top-tier exchanges will encounter a project not only promising utility but delivering on it in real time. And when buyers see a live product with working systems and a fully diluted valuation still under hundreds of millions at launch, demand will inevitably rise. The utility and roadmap are further reinforced by strong community activity—Mutuum Finance (MUTM) already boasts over 12,000 followers on Twitter, a $100,000 giveaway for early supporters, and a $50,000 bug bounty partnership with CertiK. Its security ratings are also solid: a 95.00 Token Scan Score and 78.00 Skynet rating, validating its technical groundwork. With so many catalysts converging at once—beta release, staking, stablecoin launch, lending models, exchange listings—there’s a compelling case that MUTM might cross the $1 threshold even before Bitcoin enters its final bullish phase. For those entering at the current $0.035 price, the upside is undeniable. The window is still open—but not for long. For more information about Mutuum Finance (MUTM) visit the links below: Website: https://www.mutuum.com Linktree: https://linktr.ee/mutuumfinance The post Mutuum Finance may break $1 before BTC hits new all-time high appeared first on Invezz