As crypto markets cool and valuations retreat, many blockchain startups are opting for silence. Founders cite focus: heads-down building, runway conservation, and preparation for the next cycle. But a growing group of communications strategists argues that going dark may be the costliest decision of all. Visibility in a Vacuum In bull markets, everyone is competing for attention. Projects scramble for media coverage, partnerships, and influencer alignment. But in downturns, that noise dissipates along with a key opportunity. “When the market quiets, that’s when attention becomes more valuable—not less,” says Mike Ermolaev, founder of Outset PR , a boutique communications firm specializing in blockchain and AI. “The brands that stay present during bear phases build familiarity and trust. They don't need to reintroduce themselves when the cycle turns. They’ve been there the whole time.” That theory is playing out across the sector. Inactive X accounts, outdated blogs, and silent founders have become red flags for investors and partners. Meanwhile, projects that maintain a consistent voice—through expert commentary, roadmap updates, or thought leadership—are seeing a compound effect: sustained community engagement, higher brand recall, and continued investor interest. PR as Infrastructure, Not Accessory The challenge isn’t just visibility—it’s credibility. In frothy periods, hype and speculation dominate the feed. But in contraction cycles, audiences become more discerning. That’s where strategic communications comes in. “Bear markets reward clarity and substance,” Ermolaev explains. “It’s not about spin—it’s about surfacing the right milestones and positioning the story in a broader market context.” Rather than flood the media with announcements, savvy teams are deploying PR like infrastructure: delivering narrative consistency, aligning with macro trends, and offering commentary when the industry lacks trusted voices. The Outset PR Playbook Outset PR stands firm at the intersection of performance analytics and media strategy. Founded by Ermolaev—one of the crypto sector’s most recognizable communications experts—the agency applies a workshop-style model, building each campaign with product-market fit in mind. “We don’t sell placements,” Ermolaev says. “We design campaigns that align with how markets move and how narratives spread.” Key components of the firm’s approach include: Discovery-driven media selection, based on metrics like domain authority, engagement rates, and syndication potential. Tailored pitch development for each outlet’s tone and audience. Editorial sequencing, allowing stories to unfold in sync with sentiment shifts. While some PR firms offer static packages, Outset PR builds each campaign dynamically—drawing from real-time analytics and media trend monitoring. As a result, communications feel contextual, not generic. The agency’s results suggest the model works. Outset PR spearheaded ChangeNOW's campaign , which resulted in a 40% expansion of its user base, thanks to a combination of organic PR and traffic-generating content. Another example is the case of StealthEX , a crypto exchange that has secured 26 media placements with an estimated reach of 3.62 billion. Outset also deploys targeted outreach models for early-stage clients, focusing on syndication triggers and visibility layers that boost SEO and search discoverability. Communications in a Cautious Market With venture funding in crypto down year-over-year and retail participation lagging, many founders are recalibrating priorities. But if there’s one area where cutbacks can backfire, it’s brand communications. “Media still needs sources. Investors still read. Developers still listen,” says Ermolaev. “If you’re not part of the conversation now, you may be invisible later—when it matters most.” Outset PR sees its role not just as an amplifier, but as a builder of narrative infrastructure—one that connects teams to attention, even in contraction phases. And in crypto, where momentum turns fast, that infrastructure may be the only kind worth investing in year-round. You can find more information about Outset PR here: Website: outsetpr.io Telegram: t.me/outsetpr X: x.com/OutsetPR Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advi
Circle stock falls 6% on analyst skepticism despite stablecoin growth potential, as USDC market share declines amid rising competition concerns.
Chainlink is teaming up with Mastercard to bring direct onchain cryptocurrency purchases to cardholders worldwide. The partnership between Chainlink ( LINK ) and Mastercard will enable over 3 billion Mastercard users to make offchain payments for direct onchain crypto purchases, the two companies announced in a press release . According to the announcement, the collaboration is a key step toward advancing decentralized finance adoption, offering users secure fiat-to-crypto conversions. “This is the type of traditional finance and decentralized finance convergence that Chainlink was built to make possible,” Chainlink co-founder Sergey Nazarov said. “I’m excited about Chainlink’s ability to enable this critical connection between the traditional payments world and the over three billion cardholders in the Mastercard user base, directly into the next generation trading environments of onchain decentralized exchanges,” he added. You might also like: NAVI Protocol and OKX launch $700 xBTC lending campaign on Sui Bridging onchain commerce and offchain transactions Several major players in both crypto and traditional finance are also involved in this multilayered collaboration. One of them, ZeroHash, a provider of crypto, stablecoin, and tokenized services, will support the initiative by offering access to onchain infrastructure and liquidity. The other integrations include with Shift4 Payments, Swapper Finance, and XSwap, which taps into Uniswap ( UNI ) for decentralized app experience. Mastercard’s payment network spans over 200 countries globally. The company has formed multiple high-profile partnerships with crypto platforms as it continues expanding into the digital assets space. Stablecoins is one of these key areas to see a notable Mastercard foray via partnerships . The company has teamed up with MetaMask, OKX, Crypto.com and Kraken among others to bring stablecoin payments to millions of merchants. “There’s no doubt about it – people want to be able to easily connect to the digital assets ecosystem, and vice versa. That’s why we continue to leverage our proven expertise and global payments network to bridge the gap between onchain commerce and offchain transactions,” Raj Dhamodharan, executive vice president of blockchain & digital assets at Mastercard, said. According to Dhamodharan, the collaboration with Chainlink is intended to further accelerate digital asset adoption in onchain commerce. This partnership is the latest milestone for Chainlink, the decentralized oracle network that has become a core infrastructure provider across DeFi, banking, and tokenized real-world assets. Chainlink’s other partnerships include major institutions such as Swift, Fidelity International, UBS, Euroclear, and ANZ. You might also like: Mastercard predicts it will tokenize 100% of transactions in EU by 2030
The apex meme coin witnessed this decline over the weekend due to global macro uncertainty, fueled by escalating geopolitical tensions and trade disputes. What’s in Store for Dogecoin? Market analyst Crypto Master believes that Dogecoin is staring at a strong reversal signal, having witnessed a 25.3% drop in the past month. The analyst pointed out , “DOGE has printed a powerful bullish candle on the 4H chart after reclaiming $0.165 support. A breakout above the $0.167 resistance could ignite a new upward leg. Momentum is building up fast.” Based on this analysis, Dogecoin will have to breach major resistance at $0.167 to enhance its chances of soaring to the $0.171, $0.176, and $0.183 targets. Similar sentiments were shared by crypto analyst Tektonic that Dogecoin was gearing towards recovery if it defended a crucial support zone. Tektonic stated , “DOGE is holding firm above the $0.142–$0.16 demand zone, with bulls stepping in to defend the structure. On-chain metrics, particularly the 30-day MVRV, are signaling that a potential bottom may be in. If support holds, a price rebound could be on the horizon.” At the time of this writing, Dogecoin was trading at $0.1636, representing a 7.2% increase in the past 24 hours. Therefore, this shows that DOGE is inching closer to the $0.167 resistance zone, which will be pivotal in determining its next move. Meanwhile, crypto exchange Coinbase recently launched decentralized finance (DeFi) access for wrapped XRP and Dogecoin on its Layer-2 (L2) Base network. Why a Dogecoin ETF is Deemed a Game-Changer The potential launch of a Dogecoin exchange-traded fund (ETF) is making waves across both traditional and crypto markets. Often dubbed the “people’s crypto,” Dogecoin began as a meme but evolved into a cultural and financial phenomenon. Now, a Dogecoin ETF could mark a pivotal shift, unlocking institutional access, mainstream credibility, and massive liquidity. Mainstream Legitimacy A Dogecoin ETF would represent a crucial milestone in the coin’s journey from internet joke to legitimate financial asset. By gaining regulatory approval and listing on major stock exchanges, Dogecoin would earn recognition akin to that of Bitcoin and Ethereum—both of which saw institutional inflows soar after their respective ETF approvals. A regulated vehicle would signal to traditional investors that Dogecoin is no longer just speculative fun—it’s a viable digital asset. Increased Institutional Exposure Currently, Dogecoin’s accessibility is limited to crypto exchanges, retail wallets, and a few payment integrations. An ETF would open the floodgates to institutional capital—pension funds, asset managers, and hedge funds—many of which are restricted from directly holding crypto. This new gateway could significantly increase demand and market stability, shifting Dogecoin’s price dynamics and volatility profile. Liquidity and Volume Surge With an ETF, Dogecoin’s daily trading volume could spike, improving liquidity and reducing slippage for large trades. Greater liquidity often leads to tighter spreads and more efficient price discovery, which is crucial for sophisticated investors. As we've seen with Bitcoin ETFs, increased trading volumes tend to coincide with stronger price momentum and deeper market participation. Retail Simplicity Dogecoin’s brand is heavily retail-driven, and an ETF would allow everyday investors to gain exposure through familiar brokerage platforms without handling wallets, keys, or direct crypto transactions. This simplicity could supercharge retail participation while expanding Dogecoin’s appeal to cautious newcomers. Cultural and Strategic Timing The rise of meme-driven finance and social investing trends makes the Dogecoin ETF proposal especially timely. As platforms like Reddit and X (formerly Twitter) continue to amplify community sentiment, Dogecoin’s popularity gives it an edge other altcoins lack. A Dogecoin ETF doesn’t just represent an investment product—it symbolizes the intersection of internet culture and Wall Street. Conclusion A Dogecoin ETF wouldn’t just validate the token, it could reshape the meme coin investment landscape. By bridging the gap between crypto and traditional finance, such a product has the potential to elevate Dogecoin from meme status to mainstream asset class. As Dogecoin stares at the major resistance zone of $0.167, it remains to be seen whether 9th-largest cryptocurrency based on market capitalization will breach this level for sustained bullish momentum.
BitcoinWorld Circle Market Cap Soars: Unpacking the Surprising Valuation Beyond Coinbase The cryptocurrency world is no stranger to unexpected shifts, but recent reports have sent ripples through the market: Circle, the issuer behind the popular USDC stablecoin, has reportedly seen its Circle market cap surpass that of crypto giant Coinbase. This development, as reported by The Block, has left many industry veterans scratching their heads, prompting a deeper look into what’s driving such an astonishing valuation. Why is Circle’s Market Cap Making Waves? When the news broke that Circle’s stock price (CRCL) surged past $298, pushing its market capitalization beyond not only its own USDC stablecoin but also publicly traded Coinbase (Nasdaq: COIN), it immediately raised eyebrows. Circle’s primary business revolves around the issuance and management of USDC, one of the largest and most widely used stablecoins in the crypto ecosystem. Stablecoins like USDC are designed to maintain a stable value, typically pegged 1:1 with the US dollar, making them crucial for trading, remittances, and DeFi applications. However, the valuation seems particularly perplexing given the intertwined relationship between Circle and Coinbase. Alexander Blume, CEO of digital asset fund Two Prime, articulated this sentiment clearly, stating that Circle’s market cap exceeding Coinbase’s ‘makes no sense.’ He pointed out a crucial detail: Coinbase actually captures a significant portion of Circle’s revenue, in addition to operating a diverse array of other business units. This unique financial arrangement is central to understanding the current market dynamics. Understanding the Coinbase Market Cap Puzzle Coinbase’s business model is far more expansive than just stablecoin issuance. As one of the largest cryptocurrency exchanges globally, Coinbase generates revenue from trading fees, custody services, staking rewards, and various other ventures. A significant, yet often overlooked, part of its income stream comes directly from its partnership with Circle. Under their existing contract, Coinbase receives a substantial share of the income generated from Circle’s USDC reserves. In fact, The Block highlighted that Circle paid more than 60% of its USDC reserve income to Coinbase this year alone. This revenue-sharing agreement creates a direct link between the growth of USDC and Coinbase’s profitability. Any increase in the USDC supply, which reflects greater adoption and usage of the stablecoin, or a rise in interest rates on the underlying assets backing USDC, directly translates into increased profits for Coinbase. Therefore, from a fundamental perspective, if Circle’s core product (USDC) is growing, Coinbase should inherently benefit, making its relatively lower Coinbase market cap puzzling to some analysts. Key Aspects of the Circle-Coinbase Relationship: Revenue Sharing: Coinbase receives a significant percentage (over 60% recently) of the income generated from USDC reserves. Interdependence: Growth in USDC supply or rising interest rates directly boost Coinbase’s profits. Diverse Business Models: Circle focuses on stablecoin issuance, while Coinbase operates a broad crypto exchange and services platform. Analyzing the CRCL Stock Performance At the time of reporting, CRCL stock was trading at $263.25, reflecting a notable 9.5% increase from the previous day’s trading. This upward trajectory suggests strong investor confidence in Circle, despite the valuation anomalies highlighted by experts like Blume. What could be fueling this enthusiasm? One perspective is that investors might be betting on the future dominance of stablecoins in the global financial landscape. As regulatory clarity emerges and digital assets become more integrated into mainstream finance, a well-regulated and widely adopted stablecoin like USDC could see exponential growth. Furthermore, speculation around Circle’s potential IPO (Initial Public Offering) or direct listing could be driving up its perceived value in the private markets, as investors seek to get in early on a company with significant potential in the digital asset space. Another factor could be the perceived ‘purity’ of Circle’s business model. While Coinbase is an exchange susceptible to volatile trading volumes and regulatory scrutiny across multiple services, Circle’s focus on stablecoin infrastructure might be seen as a more stable, less volatile investment in the long term, particularly for institutional players looking for regulated entry points into crypto. Is This Crypto Valuation Truly Abnormal? Alexander Blume’s assessment of the current crypto valuation as ‘abnormal’ and his forecast that the stock will ‘eventually find its way back to reality’ prompts a crucial question: What defines ‘reality’ in the rapidly evolving crypto market? Traditional valuation metrics often struggle to capture the full potential and unique dynamics of blockchain-based companies. However, Blume’s point about Coinbase capturing half of Circle’s revenue remains a powerful argument. If Coinbase directly benefits from Circle’s core growth, a significant divergence in their market caps, where the beneficiary is valued lower, does indeed seem counterintuitive. This could suggest that Coinbase’s public market valuation is currently being suppressed by broader market sentiment, regulatory concerns, or its exposure to the volatility of broader crypto trading, while Circle’s private market valuation might be inflated by future growth expectations and the anticipation of a major public debut. Ultimately, the market will decide where these valuations settle. Factors to watch include: USDC Adoption: Continued growth in USDC supply and usage. Interest Rates: The global interest rate environment, which impacts reserve income. Regulatory Landscape: How stablecoin regulations evolve and impact Circle’s operations. Coinbase’s Diversification: The success of Coinbase’s non-trading revenue streams and its ability to navigate regulatory challenges. Macroeconomic Factors: Broader investor sentiment towards risk assets, including cryptocurrencies. The current situation serves as a fascinating case study in the complexities of valuing companies in the nascent, yet rapidly maturing, digital asset economy. It highlights the often-irrational exuberance and caution that can characterize investor behavior in high-growth sectors. A Glimpse into the Future The surprising shift in market capitalization between Circle and Coinbase is a powerful reminder of the dynamic and often unpredictable nature of the crypto market. While experts like Alexander Blume suggest a return to more conventional valuations, the trajectory of both Circle and Coinbase will be shaped by the continued evolution of stablecoins, the broader regulatory environment, and the innovative strategies each company employs. Investors and enthusiasts alike will be watching closely to see if Circle maintains its elevated status or if Coinbase’s diversified portfolio eventually reclaims its dominant valuation. To learn more about the latest crypto market trends, explore our article on key developments shaping crypto asset valuations and institutional adoption. This post Circle Market Cap Soars: Unpacking the Surprising Valuation Beyond Coinbase first appeared on BitcoinWorld and is written by Editorial Team
Grayscale, one of the largest asset management companies, has announced its fund for a new and surprising altcoin. Accordingly, Grayscale announced the establishment and launch of the Grayscale Space and Time Trust, which provides access to the altcoin called Space and Time (SXT). Grayscale announced that its new investment product, the Grayscale Space and Time Trust, provides investors with exposure to SXT. It was also noted that the SXT Trust is open to eligible individual and institutional investors. Rayhaneh Sharif-Askary, Head of Product and Research at Grayscale, said: “As we enter the next era of computing, transparency is essential. Verifiable data ensures that we can trust the underlying datasets used for AI and smart contract applications. “The Grayscale Space and Time Trust provides investors with access to a project that combines blockchain technology with enterprise-grade data architecture, enabling a wide range of use cases across Web 2.0 and Web 3.0.” “The Grayscale Space and Time Trust is now live. The Trust provides institutional investors with exposure to SXT, Space and Time's native token, which plays a critical role in securing the network and facilitating payments for data processing,” Space and Time said in an official statement. SXT, listed on Binance, attracted attention with its rise exceeding 15% in the last 24 hours. *This is not investment advice. Continue Reading: Grayscale Announces New Move: It Will Launch Funds for an Unexpected Altcoin!
Nano Labs has announced a $500 million issuance of convertible notes to build a strategic Binance Coin (BNB) treasury, signaling a deepening partnership with the BNB Chain ecosystem. This financial
Exciting developments highlight a significant day for crypto enthusiasts. Powell underscores inflation concerns amidst potential rate cut expectations. Continue Reading: Exciting Developments in Crypto: Powell’s Statements and Chainlink-Mastercard Collaboration The post Exciting Developments in Crypto: Powell’s Statements and Chainlink-Mastercard Collaboration appeared first on COINTURK NEWS .
According to a report from Reuters, U.S. Federal Reserve Chair Jerome Powell is still positioned to serve his full term despite pressure from President Donald Trump, shielded by a recent Supreme Court ruling affirming the Fed’s independence and limiting presidential power over its leadership. Since Trump took office and even during his campaign, the 47th
Blockchain technology is evolving beyond speed, with predictive intelligence set to revolutionize infrastructure by reducing latency and enhancing scalability. This shift from reactive to anticipatory systems promises to improve user