The post Ethereum Price Prediction Signals July Breakout as Altcoin Season Nears appeared first on Coinpedia Fintech News Bitwise’s prediction report, which came late in last year , had projected that the Ethereum price would reach new all-time highs before the end of 2025. However, their mid-year stance remains bullish but less confident compared to Bitcoin. CIO Matt Hougan and head of research Ryan Rasmussen recently shared their mid-year scorecard. It expressed renewed predictions for ETH, hoping that rising interest in stablecoins, more ETF approvals, and the emergence of ETH treasury companies could drive the ETH price higher. Despite Bitwise’s decreased confidence in Ethereum price, other prominent investors and analysts believe the price action has been in an uptrend for the last three months. Clearing June’s high could trigger a significant upside and mark the beginning of altcoin season. Keep reading to know what other’s opinions are for Ethereum price. Will Ethereum Price Rise Start Altcoin Season? Despite a challenging performance this year, recent events suggest that Ethereum price may make a significant move starting in July. A renowned technical analyst also note that ETH/USD chart is forming an ascending triangle pattern on daily charts, which often precedes with a major breakout. Let's get to $3,000 per $ETH . pic.twitter.com/mVVf5f83tG — Michaël van de Poppe (@CryptoMichNL) July 2, 2025 He adds that the upper border of this pattern aligns with June’s high, and a breakout here could signal bullish long-term momentum for ETH price. Meanwhile, another analyst predicts that ETH price may revisit June’s high and potentially retest the $3,000 region soon. Similarly, Leon Waidmann, Head of Research at OnChainHQ, highlighted that futures short pressure is nearing an all-time high, despite BlackRock’s ETH ETF being bought on most days of June. It is a sign that bulls are strongly piling in and waiting for a key moment when bears get out of breath; a short squeeze could be on the horizon in July. Ethereum shorts are nearing ALL-TIME HIGHS! BlackRock’s #ETH ETF bought ETH 29 of the last 30 days, yet the price stays down. Why? Huge futures short pressure But bulls are piling in pic.twitter.com/VFUBpBKaGr — Leon Waidmann (@LeonWaidmann) July 2, 2025 Additionally, there are expectations that altcoins will enter a parabolic rise phase, with ETH crypto at the forefront. This projection is supported by a decade-old support line for altcoins that has just been retested. A horde of ETH news could be aligned in H2, and one of them could trigger a blast. [article_inside_subscriber_shortcode title=”Never Miss a Beat in the Crypto World!” description=”Stay ahead with breaking news, expert analysis, and real-time updates on the latest trends in Bitcoin, altcoins, DeFi, NFTs, and more.” category_name=”Price Analysis” category_id=”6″]
BitcoinWorld Bitcoin Investors Show Unwavering Conviction with Trillions in Unrealized Gains Imagine sitting on a goldmine, knowing its value could soar even higher, yet choosing not to cash out. This isn’t a hypothetical scenario for many Bitcoin (BTC) holders. In a remarkable display of market conviction, Bitcoin investors are currently holding onto an astounding $1.2 trillion in unrealized gains, a figure just shy of the all-time high of $1.3 trillion. This isn’t just a number; it’s a testament to a profound shift in market psychology and a strong indicator of underlying strength in the cryptocurrency landscape. What makes this even more compelling is the minimal selling pressure, especially from those who bought more recently. Let’s dive deep into what this means for the future of the crypto market. Understanding Unrealized Gains: What Are Bitcoin Investors Holding Onto? Before we explore the ‘why,’ let’s clarify the ‘what.’ Unrealized gains refer to the profit an investor has on paper from an asset that they still own. It’s the difference between the current market value of an asset and its original purchase price. For Glassnode data, the average Bitcoin investor is currently sitting on a staggering 125% in paper gains. This means, on average, their Bitcoin holdings have more than doubled since they acquired them. This massive accumulation of unrealized gains approaching a record high suggests a collective belief in Bitcoin’s long-term potential. Unlike traditional assets where such profits might trigger significant profit-taking, Bitcoin’s community appears to be playing a different game. This holding pattern signals a maturity in the asset class and a strategic mindset among its participants. Consider these key aspects of unrealized gains in the Bitcoin market: Paper Profits: These gains only become ‘realized’ when the investor sells their Bitcoin. Until then, they are subject to market fluctuations. Investor Confidence: Holding onto such substantial gains indicates a high level of confidence that the price will continue to appreciate, or that current prices are still undervalued relative to future potential. Historical Context: While $1.2 trillion is immense, it’s crucial to remember Bitcoin’s history of volatility. Past cycles have seen rapid increases followed by significant corrections, yet the current holding behavior suggests lessons learned and stronger conviction. Why Are Bitcoin Investors Exhibiting Such Strong BTC Holding Behavior? The phenomenon of minimal selling despite massive profits isn’t accidental; it’s rooted in a combination of philosophical conviction, strategic foresight, and evolving market dynamics. This BTC holding behavior, often dubbed ‘HODLing’ (Hold On for Dear Life), has become a core tenet of the Bitcoin community. Several factors contribute to this unwavering conviction: Long-Term Vision: Many Bitcoin investors view BTC not merely as a speculative asset but as a foundational shift in finance – digital gold, a hedge against inflation, or a decentralized store of value. Their investment horizon stretches years, even decades, making short-term price swings less relevant. Scarcity and Halving Cycles: Bitcoin’s fixed supply cap of 21 million coins and its programmed halving events (which reduce the supply of new Bitcoin entering the market) reinforce its scarcity narrative. Investors anticipate that reduced supply, coupled with growing demand, will inevitably drive prices higher over time. Avoiding Capital Gains Tax: In many jurisdictions, selling an asset triggers a taxable event. By holding onto their Bitcoin, investors defer or avoid these taxes, which can be substantial on large gains. This incentivizes long-term holding. Maturing Market Infrastructure: The entry of institutional players, the approval of Bitcoin ETFs, and increasing regulatory clarity provide a sense of legitimacy and stability to the market, encouraging long-term capital allocation rather than quick flips. The ‘Laser Eyes’ Mentality: A cultural phenomenon within the crypto community, HODLing has become a badge of honor. It signifies belief in the technology and a collective resistance to market FUD (Fear, Uncertainty, Doubt). Decoding Short-Term Holders: A Shift in Market Dynamics? While long-term holders are known for their diamond hands, the behavior of short-term holders (STHs) often provides crucial insights into immediate market sentiment. These are individuals or entities who have held Bitcoin for less than 155 days and are typically more reactive to price movements, often taking profits at the first sign of significant gains or cutting losses during dips. What’s particularly noteworthy in the current market cycle is the sharp drop in selling pressure from STHs since Bitcoin’s all-time high in May. This suggests a significant shift: Increased Conviction Among Newcomers: Newer investors, who typically constitute the STH group, are showing unusual resilience. Instead of panicking or taking quick profits, they appear to be holding on, perhaps having learned from previous cycles or influenced by the broader HODLing ethos. Absorption of Supply: This reduced selling from STHs indicates that any supply coming onto the market is being readily absorbed by new buyers or existing holders looking to accumulate more. This creates a supply-side squeeze. Reduced Speculative Trading: A decline in STH selling pressure often points to less speculative trading activity and a more fundamental-driven market. This can lead to more stable price action in the absence of external shocks. The fact that Bitcoin has established strong support around $98,300, yet this level has not been enough to trigger significant selling, further underscores this point. It implies that even at what might seem like a high entry point for some, investors are not easily shaken into selling their holdings. Broader Crypto Market Analysis: What Does This Mean for the Ecosystem? The strong holding behavior of Bitcoin investors has ripple effects across the entire crypto market analysis. Bitcoin, being the largest cryptocurrency by market capitalization, often acts as the bellwether for the rest of the altcoin market. When Bitcoin shows strength and stability, it typically instills confidence in other digital assets. Here’s what this trend could signify for the broader ecosystem: Implication Description Altcoin Resilience A stable Bitcoin foundation can provide a launchpad for altcoins, allowing them to gain traction and build their own ecosystems without constant fear of a major BTC correction. Institutional Confidence Consistent holding behavior and less volatility (due to reduced selling) make the asset class more attractive to traditional financial institutions seeking long-term exposure. Reduced Market Noise Less speculative selling means less ‘noise’ in the market, allowing for more fundamental-driven price discovery and a focus on technological advancements and adoption. Future Price Action If supply remains constrained due to strong holding and demand continues to grow, the stage is set for potential future price appreciation, especially as global economic uncertainties persist. However, it’s crucial to remember that no market moves in a straight line. While the current signals are overwhelmingly positive, factors like macroeconomic shifts, unexpected regulatory changes, or significant technological breakthroughs (or failures) could still influence market sentiment. Investors should always conduct their own research and understand the inherent risks. Actionable Insights for the Savvy Investor: Navigating the Current Landscape So, what does this deep dive into Bitcoin investor behavior mean for you? Understanding these trends can help you make more informed decisions in the volatile world of cryptocurrency. Embrace a Long-Term Perspective: The success of long-term holders underscores the power of patience. If you believe in Bitcoin’s fundamental value, consider adopting a HODLing strategy rather than trying to time every market fluctuation. Diversify Wisely: While Bitcoin shows immense strength, a diversified portfolio across different crypto assets and traditional investments can mitigate risk. Stay Informed, Not Emotional: Market narratives can change quickly. Rely on data and fundamental analysis rather than succumbing to fear or greed. The current data points to a resilient market, but vigilance is always key. Understand Your Risk Tolerance: Bitcoin, despite its growing maturity, remains a volatile asset. Invest only what you can afford to lose and ensure your portfolio aligns with your personal risk tolerance. Conclusion: A Resilient Future for Bitcoin? The current market landscape, characterized by Bitcoin investors sitting on trillions in unrealized gains with minimal selling, paints a compelling picture of conviction and maturity. This isn’t just about large numbers; it’s about a fundamental shift in how participants view and interact with the world’s leading cryptocurrency. The robust BTC holding behavior, even among short-term holders, suggests a market less prone to knee-jerk reactions and more aligned with long-term growth trajectories. As the crypto market analysis continues to evolve, this strong foundation of investor confidence could prove to be a crucial factor in Bitcoin’s journey towards wider adoption and price stability. While challenges and volatility will always be part of the equation, the collective unrealized gains being held reflect an unwavering belief in the digital asset’s enduring value. To learn more about the latest Bitcoin trends, explore our article on key developments shaping Bitcoin price action. This post Bitcoin Investors Show Unwavering Conviction with Trillions in Unrealized Gains first appeared on BitcoinWorld and is written by Editorial Team
The post Bitwise Says Bitcoin Price Could Hit $120K in July appeared first on Coinpedia Fintech News The Bitcoin price forecast for July is filled with global optimism. Recently, Bitwise released a report stating that history shows Bitcoin has rebounded strongly after geopolitical shocks. On June 30, Bitwise CIO Matt Hougan and head of research Ryan Rasmussen confirmed their $200,000 price target for 2025. They are also optimistic about Bitcoin ETF flows in the second half of the year. For strategic reasons, many countries are quietly exploring or accumulating Bitcoin. We anticipate that more nations will reveal their plans by year-end, leading to massive adoption in H2. With this growing optimism, experts like Mister Crypto expect the current consolidation in a flag pattern to result in a breakout soon. Why Is Bitwise Bullish On Bitcoin Price In July? In June, Bitcoin price experienced consolidation due to rising geopolitical risks in the Middle East. After reaching new all-time highs, Bitcoin traded sideways throughout the month. Despite these consolidations and geopolitical pullbacks, data indicates strong institutional demand through Bitcoin ETFs and corporate treasuries, which are reducing supply. Therefore, Bitwise believes that as trade-policy clarity and potential Fed easing approach, these factors create a positive environment for Bitcoin in July. [post_titles_links postid=”477768″] Bitcoin Price Chart Analysis: Breakout Likely From Flag Pattern Bitcoin price is nearing its all-time high of $112K, currently trading at $107,685 after a recent 2% jump. The MACD tool indicates increased bullishness, showing a golden cross . Also, the CMF is at 0.12, reflecting rising inflows, while the RSI supports at 55.24. From late June to early July, both the AO and MACD histogram suggest growing bullish momentum. Short-term EMA bands also indicate a positive outlook, with the recent surge stemming from the 20-day EMA band. If it breaks above the wedge’s upper border on the Bitcoin chart, it could target $112K and potentially reach $120K by the end of July if short-term Bitcoin news triggers bullish accumulation. [article_inside_subscriber_shortcode title=”Never Miss a Beat in the Crypto World!” description=”Stay ahead with breaking news, expert analysis, and real-time updates on the latest trends in Bitcoin, altcoins, DeFi, NFTs, and more.” category_name=”Price Analysis” category_id=”6″] FAQs How is Bitcoin doing today? As of July 2, 2025, Bitcoin is trading just below $107,000, specifically around $106,807.91. The global crypto market cap experienced a slight dip, and while some altcoins saw mixed moves, Bitcoin’s price has consolidated, with the overall Market Fear & Greed Index at 46 (Neutral). How high can Bitcoin’s price go? Bitwise maintains a $200,000 price target for Bitcoin by the end of 2025. Other analysts also predict significant gains, with some forecasting Bitcoin could reach $6.50 or even $8 in July 2025 (though the provided context refers to XRP for these specific targets, the general sentiment for Bitcoin is bullish). Long-term predictions from other experts suggest Bitcoin could reach $500,000 or even $1 million by 2030 or 2040, driven by increasing institutional adoption and its role as digital gold. What are the current factors affecting Bitcoin’s price? Current factors affecting Bitcoin’s July 2025 rally include geopolitical calm, anticipated Fed rate cuts, strong institutional ETF inflows, increasing national adoption, and bullish technical indicators.
On July 2, Thesis, a venture studio specializing in Bitcoin, completed the acquisition of Lolli, a prominent Bitcoin rewards platform, though the financial terms remain confidential. Thesis has a track
More on Mogo Inc. Mogo Inc. (MOGO) Q1 2025 Earnings Call Transcript Mogo Inc. 2025 Q1 - Results - Earnings Call Presentation Historical earnings data for Mogo Inc. Financial information for Mogo Inc.
2025 has so far been a year marked by persistent geopolitical tensions, monetary challenges, and evolving investor behavior. Amid all this, the crypto markets continue navigating a complex macroeconomic landscape. Bitcoin’s performance, the increasing institutional adoption, the rise of certain fields in decentralized finals, as well as questions around traditional 4-year market cycles are all interesting and constantly discussed topics within the community. In the following conversation, David Prinçay, President of Binance France, offers his perspective on the current state of the market, the competition between centralized and decentralized exchanges, as well as the broader relevance of long-held theories such as the four-year crypto market cycle. What is your take on the current macroeconomic environment and the way Bitcoin is responding to global turmoils? Macroeconomic factors have increased market uncertainty, which has affected crypto in similar ways to traditional asset classes. Crypto increasingly behaves like risk assets, which means that prolonged trade wars or geo-political tensions could result in capital that might have entered crypto either staying on the sidelines or shifting into perceived safe havens like gold. Despite its reputation as ‘digital gold’ and a potential safe-haven, BTC has shown a stronger correlation with equities in the first half of the year than with traditional hedges like gold. However, a deeper look at the market also shows that BTC was less affected by ‘risk-off’ episodes than other crypto assets. According to Binance Research, in April, BTC had dropped 19.1%, while ETH dropped over 40%, and categories like Memecoins and AI plunged more than 50%, suggesting that it is much more resistant to shocks than it may have been in the past. While we have seen price recoveries since then, these types of movement show there can be a vulnerability to sudden policy shifts and macroeconomic drivers. However, analysts will be watching closely to see if BTC is able to retain its appeal as a non-sovereign, permissionless asset in an increasingly protectionist global economy. If inflation and rate cuts become a concern, we could expect to see BTC grow its appeal as an inflation resistant asset once again. This cycle is turning out to be one where Bitcoin is dominating heavily, as the majority of altcoins fail to keep up. Do you think we will see a reversal and the much-anticipated (by many) altcoin season? There are a number of reasons for Bitcoin’s current dominance. We continue to see strong interest in crypto from institutional investors and corporate treasuries (and even from sovereign wealth funds), and naturally their primary interest is in Bitcoin as the most established cryptoasset. There has also been a great deal of economic uncertainty in global markets, whether caused by national economic policies, conflicts or other factors. Both of these factors typically drive BTC dominance in different ways, one as an effect of sustained interest and investment in it as a novel asset class, and the other as a familiar impact of uncertainty and volatility in traditional markets. In the longer term, it’s not possible to say how this might impact the next altcoin season. We may see institutions and corporations seek further diversification in their crypto holdings if or when BTC prices plateau, and markets for traditional assets will eventually regain their confidence. How an altcoin season plays out in a more mature and regulated crypto market will be interesting to see. What is your take on the rising competition centralized exchanges are seeing from decentralized perp trading solutions like Hyperliquid? We are watching these developments with interest and it’s always good to see innovative projects challenging the status quo, it drives competition and inspires product innovation across the industry. We are constantly taking inspiration from across the industry and adding new products that our users love, such as Binance Wallet which recently hit an ATH of $12.5 billion in daily transaction volumes driven by TGEs and airdrops through Binance Alpha. Alpha allows our users to explore early-stage crypto projects with the potential to grow within the Web3 ecosystem as well as earning ‘Alpha Points’ which grant access to exclusive rewards for our most engaged community members. Our focus is to ensure that we continue to develop our business in compliance with our regulatory obligations around the world. We are the largest exchange in the world, and we have a responsibility to ensure that we grow sustainably and, as always, prioritise user protection. Do you think the “four year market cycle” theory is still in play? There’s not yet been any strong evidence to suggest that the four year cycle has been broken. Certainly, there have been corrections that correlate to macroeconomic events but we have also seen price recoveries and fresh all time highs. Over the longer term it will remain to be seen whether macroeconomic factors and maturation of the crypto market will affect the historical pattern of cycles, but it’s not likely that we have reached that point yet. The post Macroeconomic Impacts on Crypto, Hyperliquid, Altcoin Season, and 4-Year Cycles With Binance France President David Prinçay (Interview) appeared first on CryptoPotato .
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On July 2, Anchorage Digital, a federally chartered digital asset bank, was designated as the exclusive custodian and equity partner for the newly introduced REX-Osprey Solana + Staking ETF, as
JP Morgan Chase is working on a new approach for tokenized carbon credits. Kinexys, the bank’s blockchain unit, is partnering with S&P Global Commodity Insights and other carbon experts to offer tokenized carbon credits. JP Morgan Chase and its on-chain unit Kinexys will launch a pilot program for tokenized carbon credits. The bank’s move deepens the reach of RWA tokenization , linked to a growing global market. The US bank will partner with S&P Global Commodity Insights, EcoRegistry and the International Carbon Registry to tokenize carbon credits listed in registry systems. “ The voluntary carbon market is ripe for innovation,” said Alastair Northway, head of natural resource advisory at JPMorgan Payments. “ Tokenization could support development of a globally interoperable system that adds confidence into the integrity of the underlying infrastructure. This technology could support greater information and price transparency, which could ultimately lead to greater liquidity in the market.” The companies will oversee the movements of credits and explore whether blockchain technology can be applied to tracking ownership and transactions from the initial issuance of credits to their retirement. Tokenized carbon credits seek to improve efficiency in trading JP Morgan Chase has been one of the leading mainstream banks to offer various forms of tokenization, mostly targeted at its clients. The bank recently prepared to launch its patented JPMD deposit-based token on the Base chain. Tokenization remains a trend among mainstream financial companies as a more efficient tool for settlement and proof of ownership. A tokenized form of carbon credits can streamline inefficiencies and offer a standard way of tracking ownership. JP Morgan Chase hoped for a single tokenized carbon ecosystem where credits are seamlessly moving between sellers and buyers, with no need for central settlement. Carbon credits represent one metric ton of emissions, either removed or not added to the atmosphere. The tokens would represent the so-called carbon offsets that are required of some polluting businesses. As of 2025, the global carbon credit market is valued at $933.23B and is expected to reach trillions by 2030. The market still faces some skepticism due to allegations of greenwashing without actually supporting reduced pollution. On-chain projects offer informal tokenized carbon credits Tokenized carbon credits are one of the use cases for a whole class of blockchain projects. So far, tokenized carbon trading has happened informally, with no unified standard. The tokens offering exposure to the carbon offset market are also known as Regenerative Finance (ReFi). Currently, their value is low compared to other narrative tokens, though there is some demand for tokenized ecological projects. Since carbon credits are often the provenance of big business, there are few platforms to offer more reliable tokenization and settlement. The involvement of JP Morgan Chase may be the jolt the carbon credit on-chain market needs to start a new drive toward a common standard. The main driver of demand for carbon credits is the net-zero commitment, which some of the world’s largest companies have made. The cut-off date of 2030 is just five years away, sparking expectations of suddenly rising demand for carbon offsets. Carbon offsets can range between $1 to $100 per ton depending on the type of anti-pollution action and its efficiency. In the coming years, companies may have to expand their buying of offsets to meet the carbon emissions quota. KEY Difference Wire helps crypto brands break through and dominate headlines fast
Q1 2025 opened with an unmistakable paradox, as public appetite for crypto surged across Western Europe. A joint study by Adan, Deloitte, and Ipsos painted a bullish picture: digital assets were becoming a household topic, decentralized finance use cases were gaining traction, and platforms like Revolut were onboarding new users at pace. Italy led with 37% of its population expressing interest in crypto, and even traditionally skeptical France saw a 10-point rise in purchase intent. And yet, while the public leaned in, the media serving this growing audience was collapsing. According to new data from Outset PR, 82% of crypto-native publications across the region experienced a drop in visibility in Q1 2025. The report makes one thing clear: even as crypto draws more public attention, the media meant to cover that growth is slipping out of view — a pattern Outset PR first observed in its LATAM analysis . Visual breakdown of crypto outlet traffic in Western Europe (Q1 2025): data sourced from Outset PR Between Markets in Crypto-Assets’ (MiCA) compliance demands, Google’s March algorithm update, crypto market stagnation, and widespread reliance on thin, AI-generated content, crypto media across Western Europe found itself squeezed on all sides. The very platforms meant to inform and connect users were being penalized, restructured, or left behind. MiCA and Google: A One-Two Punch That Knocked Out an Industry At the center of the collapse sits the MiCA regulation, which began its soft rollout across the EU in January 2025. Though aimed at crypto service providers, MiCA’s reach extended deep into the media landscape. Outlets that featured sponsored content, token promotions, or loosely worded investment guidance — even if unintentionally — found themselves under regulatory scrutiny. In parallel, Google’s March 2025 algorithm update penalized content that lacked depth, transparency, or editorial differentiation. Sites running undifferentiated AI content, regurgitated press releases, or recycled newswire stories were downgraded. The result? A perfect storm that punished both the careless and the unlucky. Take the Netherlands and Belgium, where no major domestic regulatory crackdowns occurred in Q1, yet the crypto media ecosystems still suffered steep declines. Why? SEO dependence. Dutch-language outlets, such as Bitcoin Magazine NL and Newsbit NL, relied heavily on search traffic. When Google's update began penalizing thin or unclear content, these sites lost visibility. In Belgium, Dutch-speaking readers — mostly served by Netherlands-based platforms — were caught in the crossfire. Despite no MiCA clampdown from Belgian authorities, algorithmic ripple effects across language regions suppressed crypto coverage and discoverability. In short, even countries with lenient enforcement saw their ecosystems crumble under digital pressure. Editorial Fatigue and the Rise of AI Sameness But regulations and algorithms weren’t the only culprits. The crypto media sector entered 2025 already carrying significant baggage: editorial fatigue, oversaturation, and an identity crisis accelerated by the overuse of AI-generated content. As user expectations matured, audiences sought insight, not redundancy. Instead, many outlets flooded the market with near-identical stories. Newswire-fed updates, clickbait token analyses, and templated articles made discoverability harder and diluted trust. Google, armed with machine learning classifiers tuned to detect "thin" content, began actively demoting these formats. The editorial challenge became existential. What differentiated one outlet from another when they were all publishing the same headlines about Bitcoin ETF speculation or DeFi security breaches? Outset PR’s analysis goes further, identifying a qualitative erosion in crypto journalism. The report cites growing compliance stress among editorial teams, who were suddenly forced to add disclaimers, vet partners, and reorient language — often without legal resources or precedent. For smaller independent publications, these added burdens became existential. Outset PR Findings: Freefall and Measurable Collapse Outset PR’s Q1 2025 report offers a comprehensive explanation layer. Of the 133 Western European outlets tracked, only 18.39% saw any growth — and even that growth was mostly measured in percentages, not scale. In fact, just 16 crypto-dedicated publications posted quarterly gains, and only Newsbit.de consistently exceeded 1M monthly visits. The rest operated in the sub-100K monthly range. Traffic across the sector dropped from 26.57 million visits in January to 22.22 million by March — a 16.37% fall in just one quarter. Visualization of changes in crypto outlet traffic in Western Europe (Q1 2025): data sourced from Outset PR But it wasn’t just about numbers. The crisis had a qualitative dimension. Editors scrambled to understand shifting compliance standards. Previously viable traffic acquisition channels like Google Discover vanished for many. Only 22.99% of crypto-native outlets still had consistent Discover visibility. Brands built on visibility and reach now found themselves in the shadows. In Germany, BaFin took a hardline stance, aggressively penalizing investment-style promotion without proper licensing. The German-language segment, representing the largest bloc of crypto-native outlets, was battered — over 60% of these publications lost traffic. Even in markets with milder enforcement like France or the UK, the impact was visible. France saw a 72% drop among its crypto outlets, with many failing to adapt content to new transparency guidelines. The UK, outside MiCA’s direct jurisdiction, still felt the pressure through the FCA’s new promotion rules and Google’s AI-content purge. The Winners: Percentage Gains, Not Visibility Gains Among the few winners were sites like The Market Periodical, Blockchain Stories DE, and ActuCrypto.info. These outlets embraced multilingual content, clarified editorial scope, and adopted MiCA-aligned formatting quickly. The Market Periodical, in particular, saw a 261% surge in Q1 — by expanding into new language markets. The Dutch site Beste Bank posted 31% growth, and Spain’s Bit2Me News grew 149% — the latter due to a rare content pivot and deep local engagement strategy. Still, almost all of these outlets remained small, serving more as proof of concept for adaptive publishing than as a solution to the wider industry collapse. Generalist Media: The Outsiders Who Thrived Outset PR’s findings show that general finance and tech outlets with crypto sections fared significantly better. Of 46 such platforms, 54% posted traffic growth. Unlike crypto-native sites, these publications had stronger domain authority, more editorial flexibility, and diversified content portfolios. Finanzen.net, Investing.com (DE, FR, IT), and Boursier.com all maintained Discover visibility and robust growth, proving that when crypto media narrows its lens, broader players step in to fill the gap. In total, non-crypto-native sites generated over 106 million visits in Q1 2025 — more than four times the reach of their crypto-dedicated counterparts. Crypto Media Is Fragmented, While Generalist Portals See Consolidation The fragmentation of crypto-native outlets contrasts sharply with the growing consolidation among broader media. Just seven crypto-dedicated publications accounted for over 60% of the entire market’s visibility. The rest were scattered, with the majority operating under 100K visits per month. Fragmentation of Western Europe’s crypto media landscape in Q1 2025, per Outset PR In contrast, 19 finance-first platforms, each surpassing 1 million monthly visits, captured more than 95% of the total audience in this segment. The implication for crypto PR is clear: survival now depends on hybrid strategies that mix top-tier generalist partnerships with highly targeted, compliant crypto-native campaigns. A New Playbook for Crypto Media Strategy For crypto brands, protocols, and investors hoping to build traction in Western Europe, the lessons of Q1 2025 are sobering — but actionable. Editorial compliance is non-negotiable. Outlets must adapt to MiCA and national policy interpretations, even if they aren't directly regulated as CASPs. SEO and Google Discover are volatile. Without editorial depth, multilingual support, and proper content attribution, visibility will suffer. Multilingual expansion is a growth lever. Sites like The Market Periodical and CoinJournal DE prove that language agility can shield against geographic policy headwinds. Broader media is now central. With 4x the traffic, finance and tech newsrooms have become essential for reach, even if they lack deep crypto DNA. The contradiction of Q1 2025 was more than just ironic — it was symbolic. As Europe’s citizens leaned into crypto, the media meant to guide them fell into disrepair. The causes were complex: regulatory shockwaves, algorithmic overhauls, editorial burnout. But the outcome was simple and stark: a media landscape hollowed out just as the need for clarity grew most urgent. Whether crypto media in Western Europe can rebuild — and how — remains an open question. But one thing is clear: it won’t be business as usual. With Outset PR mapping these shifts in detail in accordance with their data-driven approach to crypto media campaigns, it’s clear that media strategy now demands more precision than ever. Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.